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    Consumer & Retail

    Vietnam’s Retail Sector Booms in 2025, Driven by E-Commerce Expansion

    Vietnam’s Retail Sector: A Standout Performance in 2025 Vietnam’s retail sector has shown remarkable resilience and dynamism in 2025, achieving total retail revenue of approximately...

    Shoppers’ Spending Cuts Impact Companies

    The Current Economic Landscape: A Shift Towards Frugality In the wake of changing economic conditions, many consumers are adjusting their spending habits. A 31-year-old marketing...

    Vietnamese Consumers Spend Almost VNĐ150 Trillion on Online Purchases

    The Surge of E-Commerce in Vietnam: A Closer Look A Booming Market In the first half of 2023, Vietnamese consumers spent an impressive VNĐ143.9 trillion (approximately...

    Vietnamese Shoppers Invest $32 Million Every Day in Online Purchases

    E-commerce in Vietnam: Thriving Amidst Economic Challenges A Growing Sector E-commerce in Vietnam continues to thrive, becoming a beacon in the country’s economic landscape. The first...

    Vietnamese consumers allocate $1 billion monthly to online shopping.

    The Surge of E-Commerce in Vietnam: A $1 Billion Monthly Phenomenon Vietnam’s e-commerce scene is experiencing a remarkable transformation, marked by a surge in monthly...

    Vietnamese Consumers Invest $8.9 Billion in Online Shopping

    The Surge of Online Shopping in Vietnam: A 37.7% Increase in Transaction Volume Introduction to Vietnam’s E-Commerce Growth Vietnam’s e-commerce landscape is thriving, a phenomenon highlighted...

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