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    Consumer & Retail

    Vietnamese shoppers favor organized purchases during the Tết festival.

    The Evolution of Consumer Behavior During Tết 2026: Insights from Vietnam’s E-commerce Surge As the Lunar New Year, or Tết, approaches in 2026, Vietnamese consumers...

    2023 Retail Sales of Fresh Food | Statista

    Unveiling the Fresh Food Retail Landscape in Vietnam In recent years, Vietnam’s retail sector has experienced a significant transformation, particularly within the fresh food market....

    2024 Consumption of Food and Beverages | Statista

    Unlocking Data Access: Navigating Statistical Insights Introduction to Data Access In today’s digital landscape, accessing accurate data is crucial for making informed decisions—whether for business strategy,...

    Despite the growth of e-commerce, brick-and-mortar stores continue to thrive.

    The Shift from Traditional Retail to Experiential Spaces As the retail landscape evolves, there is a noticeable transition from merely transactional shopping experiences to ones...

    2023 E-Commerce Platform Market Share | Statista

    Unlocking E-commerce Insights: The Rise of Platforms in Vietnam Introduction As the digital landscape continues to evolve, Vietnam’s e-commerce sector is witnessing a remarkable transformation. The...

    Supermarkets Drive Expansion in Vietnam’s Changing Retail Landscape

    The Evolving Landscape of Retail in Vietnam: Challenges for Mom-and-Pop Shops Vietnam’s retail scene is witnessing a significant transformation as modern shopping channels, including supermarkets,...
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