Positioning Vietnam as Production-Export Hub to Global Markets, with SCGD Leading Decorative Surface Materials and Ceramic Tiles Market Ready to Drive Cement Business Expansion of Low-Carbon Products to Global Markets
HCMC, VIETNAM – Media OutReach Newswire – 25 December 2025 – SCG is executing its Regional Optimization strategy to position Vietnam as a crucial manufacturing and export hub within the ASEAN region. With SCG Decor (SCGD) spearheading efforts, the company is supporting PRIME GROUP in amplifying production capacities for premium tiles, thereby addressing escalating market demands. Central to this initiative is the push towards developing low-carbon cement for both local consumption and international markets, aligning with Vietnam’s Green Building policies focused on fostering sustainable growth and enhancing living standards.
Mr. Kulachet Dharachandra, Country Director – Vietnam, SCG, stated: “With total investments surpassing $7 billion across 28 enterprises, Vietnam holds immense strategic importance for SCG, comprising 28% of the company’s total assets. This investment spans various sectors, including chemicals, cement, and building materials, aiming to cater to both domestic and global demands while bolstering competitive capabilities.”
As part of the Regional Optimization strategy, SCG harnesses the synergies between Thailand and Vietnam, integrating advancements in digital technology, artificial intelligence, and social and environmental governance aligned with ESG principles. Given Vietnam’s burgeoning economy, robust governmental infrastructure initiatives, and the escalating trends towards Green Building, the nation presents fertile ground for SCG’s ambitions. With over 100 million consumers wielding substantial purchasing power, Vietnam is poised to be a key player in the global market.
SCGD supports PRIME GROUP, Vietnam’s Number One Market Leader of Decor Surface Materials
PRIME GROUP, a flagship company acquired by SCG in 2012, stands as the premier provider of decorative surface materials in Vietnam. This partnership positions SCGD to strengthen its ambitions of becoming the leading decorative surface provider in ASEAN.
Mr. Numpol Malichai, CEO of SCG Decor Public Company Limited, emphasized: “The ongoing economic ascent in Vietnam, buoyed by an expanding middle class and a revitalizing real estate market, particularly in mid-range to premium residential projects, drives the increasing demand for Glazed Porcelain (GP) tiles.”
PRIME’s sales revenue is approximately 5.5 billion baht, with a production capacity nearing 80 million square meters. Plans are in place to scale GP tile production capacity from 19 million square meters in 2025 to 25.6 million by 2026, aiming for 45 million square meters by 2030. This strategic growth is designed to align with rising market demands while maintaining competitive production costs against international rivals. PRIME’s investment in Biomass Gasifier systems at the Pho Yen plant further manifests its commitment to sustainability, substituting fossil fuels and thereby aligning with Vietnam’s goal of becoming a leading export hub.
SCG Low-Carbon Cement Supports Vietnam’s Infrastructure and Green Cities, Advancing Its Role as a Global Export Hub
SCG has been a presence in Vietnam for over two decades, operating 11 companies in the cement, roofing, and building materials sectors. Strategically located production facilities in the central and southern regions allow the company to meet domestic demand while serving as a vital export hub.
Mr. Wichet Chuchaeu, Country Director – Vietnam, SCG Cement and Building Materials Business, noted: “The economic trajectory of Vietnam continues to grow robustly, bolstered by increased government investment in infrastructure, which in turn propels demand for building materials, especially low-carbon options that align well with national policies aimed at achieving net-zero emissions by 2050.”
With an annual production capacity of 3 million tons of clinker and 4 million tons of cement, Vietnam stands as SCG’s most efficient production site within its regional operations. This capability not only underpins local supply chains but also fortifies its position as a central manufacturing and export hub for environmentally friendly cement across multiple continents, including America, Europe, and Asia.
SCG Cement’s environmental initiatives—ranging from the implementation of alternative and recycled materials to employing biomass and refuse-derived fuels—underscore the company’s commitment to sustainability. These efforts have been validated through prestigious certifications, including the Singapore Green Building Product certification and the International Environmental Product Declaration (EPD) certification.
“Our strategic investments and production optimizations significantly bolster SCG’s competitiveness,” Mr. Kulachet concluded. “Vietnam is emerging as a critical hub for manufacturing, aligning with burgeoning global opportunities in high-quality, eco-friendly building solutions while contributing to overall quality of life enhancements in the region.”