Prudential Vietnam Introduces Innovative Unit-Linked Insurance Product
In a significant advancement for the life insurance market in Vietnam, Prudential Vietnam has unveiled its new unit-linked insurance product, Pru-Dau Tu Vung Tien. This offering is designed to provide Vietnamese families with a comprehensive and trusted investment solution, focusing on effective wealth accumulation alongside robust financial protection.
A Game-Changer in Unit-Linked Insurance
For the first time in Vietnam, this product introduces an intergenerational wealth transfer benefit, allowing policyholders to pass on the contract’s accumulated value to their heirs. This unique feature is not just about safeguarding present financial stability; it paves the way for building a sustainable financial legacy that families can rely on for generations.
A Holistic Approach to Financial Security
Pru-Dau Tu Vung Tien prioritizes comprehensive protection benefits while integrating long-term investment opportunities. This means that customers can rest easy knowing they are protected today while strategically preparing for their financial futures. Kevin Kwon, CEO of Prudential Vietnam, emphasized that the product aims to deliver peace of mind to every Vietnamese family, aligning with the company’s mission to offer reassurance today and a financial legacy for tomorrow.
Addressing Core Customer Needs
The design of Pru-Dau Tu Vung Tien centers around three pivotal customer needs: investment, protection, and legacy. To cater to these needs, the product features four key value propositions. By choosing from seven PRUlink funds managed by Eastspring Investments Vietnam—a leading asset management firm—customers can tailor their investment strategies according to their risk appetites. This flexibility is essential in today’s ever-changing financial landscape.
Proven Growth Amidst Volatility
From 2020 to 2024, despite facing market fluctuations, the Unit-Linked Funds managed to achieve impressive cumulative growth, ranging from 28.2 to 66.2 percent. This performance highlights the strong risk management protocols and disciplined investment approach employed by Eastspring, giving potential investors confidence that their long-term wealth can be effectively grown.
Attractive Financial Incentives
The product features lucrative bonuses that kick in from the 10th anniversary of the policy. Policyholders can earn dual bonuses that can potentially reach up to 300 percent of the annual target premium from the first year. This not only maximizes long-term investment potential but also incentivizes policyholders to stay committed to their financial goals.
Comprehensive Protection and Flexibility
Every customer will benefit from comprehensive protection features. Policyholders are covered with benefits up to 110 percent of the sum assured, in addition to the policy account value. There’s also the option to increase the sum assured without undergoing medical underwriting at crucial life milestones, ensuring that families have the necessary coverage against unforeseen circumstances.
Passing on a Financial Legacy
Another standout feature of this new product is the privilege to transfer accumulated value easily. Policyholders are entitled to transfer their financial legacy, which includes the full accumulated value, into a new policy for their loved ones. This can be done without having to restart the mandatory payment period or face full initial charges, thereby ensuring that wealth can be effectively transferred without cumbersome processes.
Commitment to Customer-Centric Solutions
With the launch of Pru-Dau Tu Vung Tien, Prudential Vietnam reinforces its commitment as a trusted partner in offering modern, transparent, and user-focused investment-linked insurance solutions. The company aims to adapt effectively to the increasingly sophisticated financial needs of Vietnamese families in a rapidly evolving market.
Prudential Vietnam’s Position in the Marketplace
Prudential Vietnam Life Insurance Co., Ltd. operates as a member of Prudential PLC, offering life and health insurance and asset management services across 24 markets in Asia and Africa. As of December 2024, the company boasts a charter capital of nearly VND 7.7 trillion ($308 million) and has served millions of Vietnamese customers. They are supported by a robust distribution network, with over 250 offices and customer service centers, in addition to partnerships with seven leading banks in the country.
This new unit-linked insurance product reflects Prudential’s ongoing dedication to not just meeting the current demands of the market but also anticipating and preparing for the future financial needs of families in Vietnam.