JoyExpress: Redefining Last-Mile Delivery in Europe
London, UK – 10 February, 2026 – JD.com, Inc., China’s largest retailer by revenue, has launched JoyExpress, a dedicated express delivery service that aims to transform the logistics landscape in Europe. This innovative initiative is part of JINGDONG Logistics and signifies a robust commitment to providing seamless delivery solutions to customers across the continent.
A Fleet Ready to Serve
JoyExpress is now operational on Europe’s roads, showcasing a diverse fleet of vehicles poised to deliver parcels right to your doorstep. Branded delivery trucks, vans, and even electric bicycles are strategically stationed at over 60 warehouses and depots throughout the region. This flexible fleet is crucial for ensuring that customers receive their packages swiftly and efficiently. As the service expands, the number of operational sites is set to grow, enhancing delivery capabilities even further.
Seamless Last-Mile Experience
At the heart of JoyExpress is a dedicated last-mile delivery team that emphasizes a customer-first philosophy. The employees, donning branded uniforms, are not only trained to deliver parcels but also to embody the trust and excellence associated with the JoyExpress name. This commitment to professionalism is designed to enhance the overall delivery experience for customers, ensuring packages arrive in perfect condition and on time.
Supporting Joybuy and Beyond
JoyExpress is set to play a pivotal role in supporting Joybuy, JD.com’s new online retail platform, currently undergoing beta testing and slated for a March 2026 launch. Joybuy aims to provide high-quality branded products swiftly, allowing same-day and next-day delivery in major urban areas. JoyExpress ensures that each product reaches the customer quickly and reliably, backed by an advanced logistics infrastructure.
Advanced Logistics Solutions
The underlying framework of JoyExpress revolves around integrated logistics services that encompass warehousing, transportation, and end-to-end supply chain management. With intelligent warehousing and automation technologies at the forefront, JoyExpress is tailored to meet the demands of modern consumers. This operational efficiency not only speeds up delivery times but also optimizes the entire logistics process, ensuring sustainability and reliability.
Industry-Leading Technology
According to Axel Eggenwirth, Senior Director of Last Mile Europe, JINGDONG Logistics, “JoyExpress offers Europe a new delivery and logistics choice.” The company seeks to leverage advanced technology to enhance supply chain capabilities in various sectors, including electronics and fast-moving consumer goods. This technology-driven approach aims to deliver an unparalleled shopping experience to Joybuy customers, aligning speed with quality service.
Future Expansion Plans
While JoyExpress will initially focus on supporting Joybuy’s delivery needs, plans are underway to extend services to various business partners in the future. The goal is to create a comprehensive delivery ecosystem that meets both business and consumer demands across Europe.
About JD.com and Joybuy
Founded on a vision of customer-centric service, JD.com and its logistics arm, JINGDONG Logistics, are committed to revolutionizing e-commerce logistics. Joybuy, slated for its 2026 launch, emphasizes high-quality brands delivered directly to consumer doorsteps, embodying the slogan: “Don’t just buy, Joybuy.” This vision aims to infuse joy and convenience into the online shopping experience in countries such as the UK, France, Germany, and Belgium.
As JD.com continues to position itself globally, the launch of JoyExpress is both a strategic move and a testament to its dedication to innovative logistics solutions. With an eye on sustainability, efficiency, and customer satisfaction, JoyExpress is poised to redefine last-mile delivery services in Europe.