Keppel’s Commitment to Vietnam’s Sustainable Development
A Journey Spanning Over Three Decades
Keppel has established a notable presence in Vietnam, having been active in the country for over 30 years. As one of the largest foreign real estate investors, the company boasts a diverse portfolio with 25 projects and a substantial registered capital of approximately $3.8 billion. Joseph Low, the chief representative and president of Real Estate at Keppel Ltd in Vietnam, highlights that the company’s strategy focuses on delivering innovative urban solutions that prioritize sustainability and community wellbeing.
Quality Developments Shaping Urban Landscapes
In Vietnam, Keppel has garnered a reputation for creating high-quality residential and commercial developments. Iconic projects like Villa Riviera, Estella Heights, and Empire City stand testament to their commitment to excellence. Moreover, they are set to enhance their retail presence in Hanoi with the upcoming launch of the Hanoi Centre, which promises to enrich the shopping experience for locals and tourists alike. This expansion showcases Keppel’s adaptability and eagerness to contribute to Vietnam’s evolving urban landscape.
Innovative Investment Solutions
Keppel operates not just as a developer but also as a global asset manager. Through initiatives like the Keppel Vietnam Fund, the company collaborates with institutional investors to co-invest in a variety of projects across Vietnam, driving economic growth and development. This fund has successfully invested in various residential and mixed-use projects in major cities, reaffirming Keppel’s long-term commitment to shaping the real estate market in Vietnam.
Infrastructure and Connectivity Solutions
Beyond real estate, Keppel’s infrastructure division is pioneering advanced solutions in energy management. In 2023, the introduction of an energy-as-a-service solution allows businesses to optimize energy consumption without hefty upfront investments. This innovative model encompasses energy supply, cooling, decarbonization, and smart management, catering to Vietnam’s growing industrial and commercial sectors while promoting sustainability.
Digital Economy Engagement
Vietnam’s burgeoning digital economy aligns perfectly with Keppel’s strategic goals. With an extensive portfolio of over 30 data centers across the Asia-Pacific and Europe, Keppel is positioned to deliver cutting-edge technologies and operational excellence. These data centers are vital for enhancing capabilities in cloud computing, artificial intelligence, and digital services, ultimately driving productivity and competitiveness for Vietnamese enterprises.
Sustainability Embedded in Design
Sustainability is more than just a trend for Keppel; it’s woven into the fabric of their operations. The company emphasizes integrated ecosystems where technology, nature, and community thrive. From utilizing CO2 mineralized concrete technology in projects to implementing water-efficient systems and solar-powered solutions, Keppel actively seeks to minimize environmental impact while enhancing the quality of life for residents.
With nearly all their projects in Vietnam receiving Green Mark certification from Singapore’s Building and Construction Authority, Keppel leads by example in sustainable construction practices. Their ongoing operational improvements—such as retrofitting air handling units and deploying energy-efficient lighting—illustrate a steadfast commitment to reducing carbon footprints.
Corporate Social Responsibility Initiatives
Keppel’s responsibility extends beyond real estate and infrastructure; it encompasses social initiatives aimed at environmental protection and community upliftment. Since 2022, the company has contributed over $280,000 to various social programs, including vital support for communities affected by natural disasters like Typhoon Yagi.
The Living Well project exemplifies Keppel’s outreach, providing clean water access to nearly 88,000 residents in the drought-stricken Mekong Delta. Coupled with tree planting initiatives and educational contributions through the ‘Bytes for Future’ initiative, Keppel demonstrates a holistic approach to corporate responsibility.
Commercial Development Strategy
Keppel is strategically positioned in the commercial real estate sector, particularly in Ho Chi Minh City. Recognizing the demand for premium spaces spurred by economic growth and increased foreign investment, Keppel aims to further elevate the city’s skyline. The iconic Saigon Centre serves as a stronghold in this strategy, housing various international brands and offering high-end office spaces suitable for multinational corporations.
With the impending launch of the Hanoi Centre and plans for Saigon Centre Phase 3—including a 42-storey sustainable tower—Keppel is set to redefine urban living and commercial viability in Vietnam.
Through a combination of sustainable practices, innovative design, and strategic investments, Keppel is not just shaping projects but also fostering communities and enhancing the quality of life across Vietnam. Their focus remains firmly on contributing to a sustainable future while addressing the needs and aspirations of the Vietnamese populace.