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    Consumer & Retail

    Vietnam’s E-Commerce Sales Grow as Online Shoppers Become More Price-Sensitive

    E-Commerce Growth in Vietnam: Navigating New Realities A Booming Market Vietnam’s e-commerce landscape has taken a significant leap forward, with gross merchandise value across the nation’s...

    E-commerce Expenditures on Consumer Goods by Category in 2024 | Statista

    E-commerce Growth in Vietnam: An Insightful Overview Introduction to Vietnam’s E-commerce Landscape Vietnam’s e-commerce sector is on a remarkable upward trajectory, owing to the increasing internet...

    Vietnam’s Retail Sector Booms in 2025, Driven by E-Commerce Expansion

    Vietnam’s Retail Sector: A Standout Performance in 2025 Vietnam’s retail sector has shown remarkable resilience and dynamism in 2025, achieving total retail revenue of approximately...

    Shoppers’ Spending Cuts Impact Companies

    The Current Economic Landscape: A Shift Towards Frugality In the wake of changing economic conditions, many consumers are adjusting their spending habits. A 31-year-old marketing...

    Vietnamese Consumers Spend Almost VNĐ150 Trillion on Online Purchases

    The Surge of E-Commerce in Vietnam: A Closer Look A Booming Market In the first half of 2023, Vietnamese consumers spent an impressive VNĐ143.9 trillion (approximately...

    Vietnamese Shoppers Invest $32 Million Every Day in Online Purchases

    E-commerce in Vietnam: Thriving Amidst Economic Challenges A Growing Sector E-commerce in Vietnam continues to thrive, becoming a beacon in the country’s economic landscape. The first...
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